Coalition Expands Ad Outreach to Highlight Impacts of Proposed Medicaid Cuts

The Coalition to Strengthen America’s Healthcare is blanketing ad channels with Medicaid-impact messaging as the reconciliation debate continues. OHA is a member of the Coalition and shares the digital content on our channels.

TV Advertising: The Coalition is running its latest ad, “Mom,” which highlights how 60% of seniors in long term care rely on Medicaid, as well as “30 Million,” focusing on Medicaid coverage of children. The ads are running on national cable, in Washington, D.C., and in West Palm Beach, Florida. These ads are part of the Coalition’s “Faces of Medicaid” campaign. Watch for a new ad soon highlighting the challenges patients would face if Congress enacts Medicaid cuts, including reduced access, longer wait times and crowded emergency departments.

Radio and Podcast Advertising: The Coalition continues to run ads on conservative radio and podcasts. You can listen to the audio of the ads running on the Megyn Kelly Show, the Mark Levin Show and the Joe Rogan Show.

Congressional Baseball Game and RGA Advertising: The Coalition had a presence at the June 11 Congressional baseball game, which is well attended by policymakers and Capitol Hill staff. A new video ad featuring the Faces of Medicaid played on the jumbotron before the game begins. Digital billboard ads will appear outside of the stadium to reinforce the campaign’s message.